ViacomCBS Int’l Studios Launches Kids Division, Led by Nina Hahn
VIS Kids is designed to expand the studio’s global kids content pipeline.
ViacomCBS’ ViacomCBS International Studios (VIS) said on Monday that it is launching a kids content division, led by Nina Hahn as head of VIS Kids.
She will hold the position in addition to her role as senior vp of production & development at Nickelodeon International. Based in London, Hahn will report to Juan “JC” Acosta, the president of ViacomCBS International Studios and ViacomCBS Networks Americas. She will continue to report to Jules Borkent, executive vp, kids & family at ViacomCBS Networks International in her other role.
The launch of VIS Kids is designed to expand the studio’s global kids content pipeline, as well as broaden its kids content offering to include short- and long-form content produced and sold to third parties, in addition to ViacomCBS brands and platforms.
“Hahn will lead on sourcing and developing originals within animated, live-action and preschool genres by aligning closely with the studio’s production and development teams across Latin America, the U.K., Spain and Israel,” the company said.
With 30 series in production and 50 more in development, VIS has become a growing part of ViacomCBS. “VIS has seen nearly 50 percent average revenue growth since inception, and the launch of VIS Kids will ensure continued revenue growth, while also serving as a foundation for the studio’s plan to develop more than 30 new kids shows over the next three years,” the company said.
Said Acosta: “VIS has an existing footprint in the kids arena with successful series like Club 57 and Noobees, so we felt it’s time to launch our own kids division of ViacomCBS International Studios. Nina has been a driving force behind many of Nickelodeon’s groundbreaking and award-winning series across the globe, and I am confident she will build on VIS’ momentum at the helm of VIS Kids.”
Hahn said she was lookingt forward to establishing “deep, diverse and inclusive roots in kids content.” She added: “The launch of VIS Kids furthers our studio’s model of creating specialized divisions with central leadership, to ensure we can take full advantage of strategic opportunities that support VIS’ continued advancement.”